Forrester: Nine In 10 US Marketing Agencies Use AI To Cut Costs At The Expense Of Creativity Forrester: Nine In 10 US Marketing Agencies Use AI To Cut Costs At The Expense Of Creativity Jun 24, 2026 3:00 AM Eastern Daylight Time Share New research calls on agencies and CMOs to shift their focus from AI-driven cost savings to preserving creativity and differentiation in the AI era CANNES, France & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester's(Nasdaq: FORR) The State Of AI Inside US Marketing Ag ...