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Has boAt Found Its Rhythm Again?
Inc42 Media· 2025-11-02 13:30
As boAt gears up for its long-awaited IPO, the homegrown audio brand stands leaner and more profitable. Yet, sustaining growth, innovating beyond audio, and defending its market leadership will be the real test ahead.When boAt first floated its IPO plans in September 2021, it was aiming to raise close to INR 3,500 Cr. The plan was shelved eventually as market conditions soured. The Aman Gupta-founded company was loss-making then, its dependency on imports was too heavy and global markets were about to tumbl ...
There's a lot of 'price sensitivity' among consumers, says OpenBrand's Ralph McLaughlin
Youtube· 2025-10-18 05:52
通胀趋势 - 9月消费者价格指数显示出通胀升温迹象 是自去年底以来最强劲的价格上涨阶段 [2] - 9月价格加速上涨约610个基点 高于8月的约510个基点 [4] - 10月上旬出现早期折扣活动 价格有所降温 [5] 价格上涨的品类与原因 - 个人护理产品价格涨幅最大 其次是通讯设备和小型通讯设备以及包括耳机在内的娱乐产品 [3] - 价格上涨的主要原因是8月份取消了小额豁免规则 该规则此前允许价值800美元以下的包裹免关税入境 [3][4] - 取消豁免意味着许多小型相对廉价的商品现在需要缴纳关税 导致价格加速上涨 [4] 零售折扣动态 - 10月上旬出现大幅折扣 特别是在个人护理领域 亚马逊Prime大促日和沃尔玛等零售商参与竞争 [6] - 折扣活动主要集中在小型个人护理物品和可负担的奢侈品上 如牙膏、牙齿美白贴和智能戒指等 而非大件昂贵商品 [9][10] - 零售商采取竞争性定价策略 以应对中低收入消费者对日常商品通胀的价格敏感度 [8][11] 消费者行为分化 - 美国大部分消费来自收入分配的高端群体 中低收入群体则感受到持续的价格压力 [9] - 零售商认识到中低收入消费者面临价格压力 因此在定价较小商品和可负担的奢侈品时需要极具竞争力 [9][11]