公司扩张 - 瑞幸咖啡在美国纽约开设首批门店 包括格林威治村和NoMad两个地点 [1][5] - 公司在中国拥有约22000家门店 并在新加坡也有数十家门店 [4] - 2023年公司门店数量翻倍 营收增长87% 在中国市场表现超越星巴克 [9] 营销策略 - 新店开业促销活动包括前100名顾客免费赠送手提袋 以及限时99美分饮品 [2][11] - 门店主要面向年轻消费者 采用手机下单和无现金支付模式 [2] - 产品价格比星巴克低约30% 这帮助提升了销售业绩 [3] 产品供应 - 提供咖啡、抹茶、拿铁及水果风味饮品 与星巴克和Dutch Bros形成竞争 [3] - 同时销售烘焙食品 如香蕉酸奶面包和香肠鸡蛋芝士可颂 [3] 历史事件 - 2020年公司因财务造假丑闻从纳斯达克退市 涉及6.45亿美元IPO [7] - 被美国证监会处以1.8亿美元罚款 并支付1.75亿美元股东集体诉讼和解金 [9] 行业动态 - 星巴克曾传闻考虑出售部分中国业务 但公司已否认这一消息 [10]

I first wrote about the up-and-coming handcrafted beverages chain Dutch Bros (BROS 0.08%) on March 12, 2024, when its share price was around $33.Since then, I've written several more positive articles about why I still like the promising growth stock -- even though its share price has more than doubled from the time of my first article.Despite Dutch Bros' rapid rise, however, I have no interest in selling my shares. In fact, I have been adding along the way and intend to continue doing so soon.Here are the ...