Oct 2, 2025 9:30 AM Eastern Daylight Time Share Viant continues to invest in outcome-driven CTV advertising, highlighted by its acquisition of IRIS.TV, a leading provider of contextual and emotional data for streaming. In addition to the integration with Viant, Tubi's vast collection of content is now enabled with the IRIS_ID, giving advertisers buying programmatically precise contextual and emotional targeting, activation and measurement of video-level contextual and emotional data. These capabilities enab ...