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Budweiser attempts rebranding with Super Bowl ads
Fox Business· 2024-01-31 10:00
公司形象修复计划 - 安海斯-布希公司计划在超级碗LVIII广告中强调爱国主义和幽默[2][3][8] - 公司希望通过超级碗广告来修复其形象[3][5] - 安海斯-布希公司在今年的超级碗广告中投入了大量资金,成为啤酒行业今年最大的广告商[13]
Budweiser attempts rebranding starting with Super Bowl ads
Fox Business· 2024-01-31 09:31
安海斯-布希公司广告主题 - 公司希望通过超级碗广告修复其形象[3] - 安海斯-布希公司计划通过超级碗广告重拾成功的老主题,包括爱国主义和幽默[2],[3] - 安海斯-布希公司希望通过超级碗广告成为曾经美国最具标志性品牌之一的转折点[5],[6],[7] 安海斯-布希公司广告内容 - 安海斯-布希公司在超级碗LVIII广告中将重点放在爱国主义和幽默上[1],[2] - 安海斯-布希公司在广告中将使用长期与啤酒相关联的著名克莱斯代尔马[8] - 安海斯-布希公司计划在Bud Light广告中依靠幽默,引入新角色,并展示过去广告中备受喜爱的Budweiser魔灯神灯[9],[10] - 安海斯-布希公司在Michelob Ultra广告中将以足球巨星梅西为主角,以庆祝积极生活的不同方面[12],[13]
Elon Musk's $56 billion pay package voided by judge
Fox Business· 2024-01-31 07:15
A Delaware judge ruled in favor of Tesla investors who sued to challenge the $56 billion pay package for Tesla CEO Elon Musk, a court filing showed. "This decision dares to ‘boldly go where no man has gone before,’ or at least where no Delaware court has tread," the opinion stated. "The collection of features characterizing Musk’s relationship with Tesla and its directors gave him enormous influence over Tesla."In her ruling, the judge said, "The plaintiff is entitled to recission," and directed the two par ...
GM to cut spending on robotaxi unit Cruise in half
Fox Business· 2024-01-31 06:05
通用汽车Cruise部门调查 - 通用汽车宣布将削减其无人驾驶出租车部门Cruise的支出一半,约10亿美元,以便在一名行人事故暂停其无人驾驶操作并有多名高管离职后重新聚焦该部门[1] - Cruise透露司法部和证券交易委员会正在调查公司,此前10月发生一起事故,一辆Cruise无人驾驶出租车撞到一名行人,该行人最初被另一辆车撞击并被拖行20英尺[2] - 加利福尼亚州机动车管理局撤销了Cruise的无人驾驶车辆运营许可,公司停止了在全国范围内的无人驾驶出租车运营[3]
UPS plans to cut 12,000 jobs
Fox Business· 2024-01-31 02:35
UPS announced Tuesday that it plans to cut 12,000 jobs after its revenue forecast missed analysts' estimates. UPS said in a statement to FOX Business that its right-sizing its global workforce after having lower volume and seeing a more than $9 billion decline in revenue year over year. The company blamed these issues on the "dynamic external and economic conditions" in 2023. UPS Chief Executive Carol Tomé echoed this in the company's earnings report, saying that 2023 was "a unique and difficult year."  THE ...
Woman returns couch to Costco after two years, sparks viral reaction to store's generous return policy
Fox Business· 2024-01-31 01:35
A viral video of a Costco customer returning a couch purchased over two years ago sparked online discussion about the wholesale retailer's return policy and whether customers are abusing it. A woman named Jackie shared she bought a couch from Costco over two and a half years ago, in a video posted last week to TikTok that's attracted nearly 3 million views.Jackie admits she was nervous to return the large item to the warehouse store and felt intimidated by other shoppers staring at her while waiting in line ...
American Airlines lays off 656 employees as carrier reorganizes customer support team
Fox Business· 2024-01-31 00:56
裁员计划 - 美国航空计划裁员656名客户支持部门员工,将其整合为一个团队[1] - 公司将裁员335名在凤凰城和321名在达拉斯-沃斯堡的员工,这些员工属于AAdvantage客户服务、客户关系和中央行李解决组[2] 客户成功团队目标 - 新的客户成功团队的目标是消除客户不得不联系多个团队处理各个问题的痛苦[4]
GM upbeat on 2024, betting on a 'resilient' US economy
Fox Business· 2024-01-30 22:31
通用汽车财务状况 - 通用汽车报告第四季度净收入增长5.2%,达到21亿美元,调整后税前利润下降了54%[11] - 通用汽车预测今年调整后税前利润将在120亿至140亿美元之间[9] - 通用汽车预计今年整体电动车销量将从2023年的7%增长至美国市场的10%[5] - 通用汽车预计电动车业务将在今年下半年开始实现可变利润[6] 通用汽车战略举措 - 通用汽车计划继续将多余的自由现金流返还给股东[8] - 通用汽车将削减麻烦的Cruise无人驾驶出租车部门的支出10亿美元[12] - 通用汽车面临着中国市场的深化挑战,预计本季度将出现亏损[15]
Toyota chairman issues apology for subsidiary safety scandal, brand remains world's top-seller
Fox Business· 2024-01-30 20:25
文章核心观点 丰田董事长就旗下三家子公司的安全丑闻致歉,尽管有丑闻影响,丰田2023年仍为全球销量最高车企,但子公司停产或使销售放缓 [1][2] 分组1:安全丑闻情况 - 丰田因供应商丰田工业开发的柴油发动机测试违规,暂停部分车型发货,此前子公司大发承认数十年安全测试造假停产,日野汽车2022年有排放丑闻 [1] - 大发独立调查64款车型,发现174起安全测试等程序违规,包括篡改测试、伪造信息或数据 [4] - 日本运输省对大发展开现场检查,追溯至1989年问题,当天解除10款大发汽车发货禁令 [5][6] 分组2:销售数据情况 - 2023年丰田全球销量1120万辆,连续四年全球销量第一,同比增长7.2% [2] - 2023年丰田母公司车型销量达1030万辆创纪录,汽油-电动混合动力车约占三分之一,电池电动车不足1% [4] - 12月大发全球产量下降25%至12.1万辆,全球销量当月下降8% [6] 分组3:行业竞争情况 - 德国竞争对手大众集团本月报告去年交付量增长12%至920万辆,供应链瓶颈缓解后实现疫情后复苏 [2] 分组4:其他情况 - 丰田因短路问题召回美国100万辆汽车 [3]
Walmart boost in compensation for superstore managers could reach $400,000
Fox Business· 2024-01-30 06:57
Walmart is increasing compensation for its superstore managers by boosting bonuses and adding stock grants that will boost the total compensation package for the highest-paid managers to over $400,000 annually, according to a report by the Wall Street Journal. Superstore managers at Walmart aren’t required to hold college degrees and may work their way up the corporate ladder from entry-level jobs at the retail giant — making the managerial role a lucrative career path for workers who may not have gone to c ...