But why is this sector suddenly so attractive? The answer lies in a powerful convergence of demographics, economics, changing consumer behavior and a shift toward organised retail.Also Read: US multinational General Mills craves stake in Balaji Wafers, tooUrbanisation and lifestyle shifts are changing eating habitsIndia’s rapid urbanisation is reshaping how and what people eat. With more people living in cities, working longer hours, and commuting further, the demand for convenient, ready-to-eat snacks is ...

The Minneapolis-based owner of global brands such as Pillsbury and Betty Crocker has approached Balaji’s founders for a deal that could give it a majority holding, though the promoters are currently willing to sell only a 10% stake, two people with direct knowledge of the discussions said on condition of anonymity. Balaji Wafers said it is in talks with multiple players but discussions are still at an early stage. “We are insisting that the fundraise is just about bringing in professional management and no ...