NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a breakthrough collaboration to modernize the execution of local TV advertising, enabling advertisers to transact live linear ads from local TV stations programmatically for the first time.The local TV advertising market is expected to reach $21 billion in the US this year. As advertiser demand for live local ...

The Trade Desk, Inc. (TTD) and Magnite, Inc. (MGNI) are players in the digital advertising technology space. TTD operates a leading demand-side platform, which aids advertisers in focusing on data-driven advertising. Magnite is a supply-side platform (SSP) that helps publishers manage and sell their ad inventory across various formats like streaming, online video, display and audio. Digital advertising spend is expected to be driven by increasing mobile penetration, social media platforms, and programmatic ...