hocus-focus/iStock Unreleased via Getty Images Snap (NYSE:SNAP) reported extremely soft second quarter results and was appropriately punished by the market. It could be argued that the stock actually escaped lightly given how poor advertising revenue growth was though. Snapchat+ strength may have softened the blow for investors, although I question whether subscriptions will ever be more than a niche part of the business. I previously suggested that Snap had been unfairly maligned by investors and that ...

Snap TodaySNAPSnap$9.36 -3.46 (-27.00%) 52-Week Range$8.28▼$17.90Price Target$15.11Add to WatchlistSnap Inc. NYSE: SNAP, the parent company of the popular quick messaging app Snapchat, saw its stock drop in after-hours trading following the release of Snap’s earnings report for the second quarter of 2024. Despite exceeding expectations in certain areas, Snap’s stock is projected to open down over 20% on Friday, highlighting investor concerns about the company’s future growth prospects. Snap’s stock is known ...

On Thursday (Aug. 1), Snap, the parent company of Snapchat, announced it reached a milestone during the second quarter: 850 million monthly active users.“Our community grew to reach more than 850 million monthly active users in Q2, with more than 11 million Snapchat+ subscribers,” Snap CEO Evan Spiegel said, as the company continues its journey toward a target of 1 billion monthly users.Daily active users (DAUs) rose 10% during the quarter, to 432 million. New features like editable chats, Map emoji reactio ...

Key TakeawaysSnap missed revenue estimates for the second quarter and offered lower-than-expected guidance on advertising weakness.The operator of the Snapchat social media site said it is taking steps to improve its advertising platform.Shares of Snap lost nearly one-quarter of their value in early trading Friday following the news. Shares of Snap (SNAP) plunged nearly 25% in early trading Friday after the social media company missed revenue estimates for the second quarter and offered lower-than-expected ...

Snap (SNAP) reported second-quarter 2024 earnings of 2 cents per share, which was in line with the Zacks Consensus Estimate. The company had incurred a loss of 2 cents in the year-ago quarter. Revenues increased 15.8% year over year to $1.23 billion but missed the Zacks Consensus Estimate by 1.29%.Geographically, revenues from North America (62.1% of revenues) increased 11.8% year over year to $767.5 million. Revenues from Europe (18.6% of revenues) increased 26.2% to $229.8 million. Revenues from Rest of t ...

Snap Inc (NYSE:SNAP) is down a 23.9% to trade at $9.74 at last check, after the social media company's outlook for the fiscal third quarter came in dramatically short of analysts' expectations. This makes SNAP a contender for Schaeffer's Cheap Seats: Stocks Under $20 segment.SNAP is on track for its worst single-day percentage drop since February, and hit its lowest level since October earlier. The shares also breached former support at the $10 level, which contained its April pullback. SNAP is down 41.8% f ...

This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: Snapchat parent Snap has yet to make a profit as it battles with Meta and Google for online ad revenue. Snap shares plunged more than 16 percent on Thursday when a disappointing financial outlook eclipsed a rise in users of the image-centric social network Snapchat. California-based Snap said its loss in the recently-ended qua ...

About this content About William Farrington William kickstarted his career as a researcher and reporter for a global legal publication, covering everything from public law to M&A. Before moving to Proactive Investors, he worked as a reporter for a major fintech company with a focus on cryptocurrency and blockchain technology. Harking from Queensland, Australia, William obtained first-class honours in journalism and media from Birkbeck University before going on to complete an MA in creative and critical ...

业绩总结 - 2024年第二季度收入为12.37亿美元，同比增长16%[7] - 净亏损为2.49亿美元，同比改善34%[33] - 调整后EBITDA为5500万美元，调整后EBITDA利润率为4%[33] - 自由现金流为负7300万美元，同比改善39%[7] - 调整后毛利率为53%，同比下降1个百分点[7] - 2024年第一季度非GAAP净收入为49147000美元，稀释后每股收益为0.02美元[51] - 2024年第二季度非GAAP调整后EBITDA为54977000美元[48] 用户数据 - 日活跃用户（DAU）为4.32亿，同比增长3600万，增幅为9%[11] - 2023年第三季度预计日活跃用户（DAU）约为4.41亿[44] - DAU的计算方法确保每位用户每天只计入一次，以更准确地衡量用户参与度[56] - 公司承认在全球范围内测量用户使用情况存在挑战，可能导致用户数据的低估[54] - 用户的地理收入分配基于广告展示的地理位置，而非广告客户的账单地址[53] 未来展望 - 2023年第三季度收入指导范围为13.35亿至13.75亿美元，同比增长12%至16%[44] - 2023年第三季度调整后EBITDA预计在7000万至1亿美元之间[44] 资本管理 - 2024年第二季度回购了690万股，平均价格为11.06美元[37] - 累计回购股份达到1.515亿股，总金额为15亿美元，平均价格为9.91美元[37] - 2024年第二季度现金、现金等价物和可交易证券总额为31亿美元[43] - 2024年第二季度无到期债务，2025年仅有3600万美元到期[43] 运营效率 - 直接响应产品和中小企业广告商的增长使活跃广告客户数量同比翻倍[13] - 调整后运营费用同比下降3%[30] - 过去12个月的运营现金流为2.44亿美元，自由现金流为1500万美元[40] 数据准确性 - 公司定期审查并调整内部指标计算流程，以提高准确性[57] - 由于技术问题，可能无法及时记录每位用户的活动，导致DAU的低估[54] - 公司未对报告的指标进行调整以反映低报情况，认为已有足够的控制措施来收集用户指标[54] - 公司对用户的年龄和其他属性的自我报告数据可能存在不完整或不准确的情况[55]

财务数据和关键指标变化 - 总收入同比增长16%,达到12.4亿美元 [38] - 广告收入同比增长10%,达到11.3亿美元 [38] - 直接响应广告收入同比增长16% [38] - 品牌广告收入同比下降1% [39] - 其他收入同比增长151%,达到1.05亿美元,主要来自Snapchat+订阅收入 [39] - 北美地区收入同比增长12% [40] - 欧洲地区收入同比增长26% [42] - 其他地区收入同比增长20% [42] - 全球广告展示量同比增长约13% [43] - 全球eCPM同比下降约3% [43] 各条业务线数据和关键指标变化 - 日活跃用户达到4.32亿,环比增加1000万 [16] - 北美日活跃用户1亿,同比下降不到1%,环比增加 [16] - 欧洲日活跃用户9700万,环比增加,同比增加 [17] - 其他地区日活跃用户2.35亿,环比增加,同比增加 [17] - 全球内容观看时间同比增长25%,环比增长10% [17] - 北美内容观看时间同比下降不到2%,环比增长近6% [18] 各个市场数据和关键指标变化 - 北美地区收入增长放缓,主要受品牌广告需求疲软影响 [40] - 欧洲地区收入增长较为稳定,受益于直接响应广告平台进展和品牌广告需求相对平稳 [42] - 其他地区收入增长20%,主要受益于直接响应广告平台进展,但受节假日时间变化影响有所放缓 [42] 公司战略和发展方向及行业竞争 - 公司专注于提升视觉通信体验,以此吸引用户增长和提高参与度 [8][13][24] - 公司持续投资于直接响应广告业务和Snapchat+订阅业务,以实现收入多元化 [9][10] - 公司优化成本结构,实现了可观的调整后EBITDA利润和正现金流 [11][12] - 公司在增强iOS应用性能、机器学习和生成式AI等方面持续投入 [15] - 公司加强AR广告解决方案,提升广告效果 [35][36] - 公司持续改善广告平台,提升广告商的业绩 [25][26][27][29][30][31][32] - 公司加强与中小企业广告主的合作,实现快速增长 [32] 管理层对经营环境和未来前景的评论 - 品牌广告需求在某些消费品行业受到影响,但直接响应广告业务保持强劲增长 [39] - 公司有信心通过持续改善广告平台和提供有效的广告解决方案,来建立更大更持久的广告业务 [37] - 公司将继续谨慎投资,以保持收入增长的同时提高盈利能力 [55] 其他重要信息 - 公司发行了7.5亿美元的2030年到期可转债,并提前赎回了部分2025年和2026年到期的可转债 [51][52] - 公司在Q2进行了7000万美元的股票回购,累计回购1.515亿股,占已发行股份的8.4% [50] - 公司现金及可流动资产余额31亿美元,无2024年到期债务 [51][52] 问答环节重要的提问和回答 问题1 **Kenneth Gawrelski 提问** 询问广告业务在Q2各月的表现情况,以及Q3奥运会和美国政治广告的影响 [58][59] **Derek Andersen 回答** - 直接响应广告业务表现稳定,Q2同比增长16%,与Q1基本持平 [60][61] - 品牌广告业务受到某些消费品行业需求疲软的影响 [62][63][64][65] - Q3收入指引中未假设品牌广告业务会有大幅反弹,增长主要来自直响广告和Snapchat+订阅业务 [113][114][115][116] - 奥运会等大型活动广告将对Q3产生一定贡献,但整体影响有限 [117] 问题2 **Daniel Salmon 提问** 询问为什么直响广告业务增长只有中个位数,而不是大幅增长 [100][101] 以及内容整合给用户体验带来的影响 [101] **Derek Andersen 和 Evan Spiegel 回答** - Q3收入指引已经体现了直响广告业务的良好增长态势 [103][104][105][106] - 公司正在整合Stories和Spotlight内容,提升内容发现和推荐体验 [107][108][109][110] - 这项整合工作对用户体验产生一定短期影响,但长期将带来更好的内容体验 [97][98][119][120][121][122][123] 问题3 **Unidentified Analyst 提问** 询问Spotlight的货币化进展及未来潜力 [118] **Evan Spiegel 回答** - Spotlight时长增长强劲,是公司重要的库存来源 [119][120] - 公司正在努力提升Spotlight内容的新鲜度和相关性,以提升用户体验 [121][122][123] - 未来将把Spotlight与Stories内容进行整合,进一步提升内容发现和推荐 [119][120]