The stock trades at an incredibly low forward price-to-earnings multiple of just 12.It's been a tough year for Lululemon Athletica (LULU 1.51%) stock. It has been in a free fall as tariff-related headwinds and other economic challenges have been weighing on its business. Not only has the company been experiencing a slowdown, but investors have also been worried upcoming quarters could be even worse.As a result of the bearishness and all the adversity it has been facing, Lululemon's stock has not only fallen ...

商业模式 - 公司采用低成本商业模式，主要源于小单快反模式和纯线上运营 [1] - 小单快反模式通过实时数据洞察指导服装款式开发，新品设计速度远超H&M和Zara [1] - 该模式减少库存压力，过剩库存保持在极低的个位数百分比，远低于行业平均水平的40% [1] - 纯线上运营节省实体店成本，例如新加坡开设实体店成本可能高达5万至10万美元 [1] 数字营销策略 - 公司通过快闪店策略在全球引发排队热潮，并催生用户生成内容（UGC） [2] - 快闪店不提供现场折扣，而是引导消费者返回官网完成购买 [2] - 公司采用网红战略，倾向于与纳米级和微型网红合作，而非头部网红 [3] - 微网红更具亲和力和可信度，其互动率是头部网红的三倍 [3] - 微网红的平均转化率约为22%，考虑到内容创作者的基数，这一数字较高 [3]