SharkNinja (SN) FY 2025 Conference September 03, 2025 09:35 AM ET Company ParticipantsBrooke Roach - VP - Equity ResearchMark Barrocas - Director & CEOAdam Quigley - Interim CFOBrooke RoachWaiting for the countdown clock. All right. Good morning and welcome to another session of the Goldman Sachs 32nd Annual Global Retailing Conference. My name is Brooke Roach, and I cover the software and brand sector here at GS Research. I'm thrilled to introduce our next session with SharkNinja. Here on stage with me is ...

SharkNinja (SN) FY 2025 Conference September 03, 2025 09:35 AM ET Speaker0Waiting for the countdown clock. All right. Good morning and welcome to another session of the Goldman Sachs 32nd Annual Global Retailing Conference. My name is Brooke Roach, and I cover the software and brand sector here at GS Research. I'm thrilled to introduce our next session with SharkNinja. Here on stage with me is Mark Barrocas, CEO, and Adam Quigley, Interim CFO. Welcome, Mark, and welcome, Adam.Speaker1Thanks for having us.Sp ...

SharkNinja (SN) FY 2025 Conference September 03, 2025 09:35 AM ET Speaker0Waiting for the countdown clock. All right. Good morning and welcome to another session of the Goldman Sachs 32nd Annual Global Retailing Conference. My name is Brooke Roach, and I cover the software and brand sector here at GS Research. I'm thrilled to introduce our next session with SharkNinja. Here on stage with me is Mark Barrocas, CEO, and Adam Quigley, Interim CFO. Welcome, Mark, and welcome, Adam.Speaker1Thanks for having us.Sp ...

核心观点 - 营销领导者正将预算从传统渠道大幅重新分配至社交媒体 认为其是业务价值主要驱动力 可推动客户获取 客户忠诚度和收入等关键成果 同时面临证明社交媒体投资回报率的挑战 需提升数据整合和业务驱动指标能力 [1][2][4] 预算分配趋势 - 全球80%营销领导者计划从其他渠道重新分配资金至社交媒体 87%计划增加付费社交支出 超过80%将增加网红营销和有机社交支出 [2] - 81%营销领导者正将资金从传统搜索引擎优化重新分配至社交策略 反映消费者行为变化 [4] - 四分之三领导者计划在未来一年扩大社交团队人员规模 [2] 社交媒体业务影响 - 营销领导者认为社交媒体驱动客户获取(60%) 客户忠诚度(58%)和收入(56%) [2] - 对业务影响最大的社交媒体平台是Facebook(70%) YouTube(68%)和TikTok(64%) 但B2B品牌认为LinkedIn(70%)最有效 B2C品牌偏好Facebook(67%) [6] - 72%擅长衡量社交媒体影响的团队也更擅长理解如何驱动更多业务影响 [6] 投资回报率衡量挑战 - 仅44%营销领导者认为其团队在衡量社交媒体业务影响方面达到"专家"水平 [3][5] - 大多数社交团队通过互动率(68%)和转化率(65%)衡量成功 而专家团队更可能使用收入和效率指标 [3] - 不到一半团队将社交数据整合到客户关系管理软件中 [7] 社交搜索趋势 - 超过一半品牌已制定社交媒体搜索引擎优化策略 43%正在积极尝试 [4] - 社交媒体搜索专家现成为营销领导者招聘的首要职位 [4] - 超过一半营销领导者计划在未来一年招聘社交媒体搜索专家 [5] 内容策略洞察 - 69%首席营销官认为更多帖子会增加影响 但仅50%社交媒体经理同意此观点 [6] - 数据显示尽管发布量下降 互动率在过去一年上升近20% 支持经理人观点 [6] 跨部门数据整合 - 营销领导者希望社交媒体洞察用于数字营销(71%) 客户体验(58%) 客户关怀(49%)和业务发展(49%)等部门 [7] - 社交媒体数据正被整合到更大营销组合中 通过分析社区对话了解受众需求 [7]