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Peloton与TikTok合作 - Peloton与TikTok合作，在视频应用中创建健身中心[1] - 这对两家公司的内容来说是一个重大转变，但是有数十亿次的观看，可能对Peloton产生重大影响[1] - Travis Hoium在视频中介绍了这项交易以及如何衡量Peloton在2024年的成功指标[2]

Peloton与TikTok合作 - Peloton与TikTok合作，推出TikTokFitness健身内容，导致股价上涨9.6%[1],[2],[5] - 公司推出新的健身租赁模式，消费者可以租赁Peloton自行车，而不是购买昂贵的健身设备[1],[8] - 合作有望提升Peloton的全球品牌知名度和使用率[3] - TikTok拥有超过10亿月活跃用户，对文化和消费习惯有影响力，因此市场对合作消息反应积极[4],[5] 品牌合作 - 公司与NBA、WNBA、利物浦足球俱乐部等体育团队和大学合作，有望提升品牌知名度和财务表现[9] 市场前景 - 分析师对Peloton的前景持谨慎态度，认为公司仍面临盈利问题和市场挑战[11],[12] 技术分析 - 技术分析显示，Peloton股价处于上升趋势线上，形成了多个利好的图表模式，预示着可能会有进一步的上涨[13],[14]

Peloton的市场前景 - Peloton目前只有300万个连接健身订阅用户，但家庭健身市场潜力巨大[1] - Peloton的核心客户可能是患有慢性疾病的人群，全球占比可能达33%[1] - Peloton预计毛利率将在2024财年提高到44%，与耐克相当[21] Peloton的合作与增长 - Peloton与Lululemon的独家合作可能推动品牌发展[6] - Peloton与TikTok的合作可能带来重大影响，股价飙升30%[7][10] - Peloton与Lululemon合作和与TikTok结盟可能为其带来增长，尤其在服务患有慢性疾病的客户方面[20] Peloton的估值与潜力 - Peloton的股票目前以0.78倍的市销率交易，远低于同行公司[14] - 尽管财务状况不支持超级乐观预期，当前估值证明了长期上涨潜力[34]

Peloton合作与股价 - Peloton与TikTok达成独家合作伙伴关系，将在TikTok上建立专属Peloton内容中心[1][2] - Peloton股价在合作宣布后上涨14%，并在盘后交易中再涨7.5%[4] - Peloton在疫情期间股价飙升，但随后急剧下跌，从2021年1月的高点下跌了约96%[6] 公司财务状况 - 公司在去年11月报告了令人失望的财报，净亏损1.59亿美元，每股亏损44美分[7] - Peloton股价在过去12个月下跌了29%，而标普500指数在同期上涨了23%[8]

Shares of Peloton (PTON 13.94%) are up 9% as of 12:30 p.m. ET Thursday after the connected fitness platform specialist announced an exclusive new content partnership with social media platform TikTok.Why Peloton is joining forces forces with TikTokMore specifically, Peloton and TikTok are launching a new dedicated, co-branded fitness hub on the China-based social media platform dubbed "#TikTokFitness Powered by Peloton." The hub will include custom Peloton content, including select live classes, original in ...

TikTok与Peloton合作 - Peloton Interactive和TikTok宣布合作，在社交媒体平台上创建一个新的健身中心[1] - TikTok健身中心将以TikTok Fitness Powered by Peloton命名，提供Peloton内容，包括视频片段和名人合作，适用于美国、英国和加拿大的TikTok用户[2] TikTok用户规模 - TikTok拥有全球10亿活跃用户，由中国公司字节跳动所有[4]

Key TakeawaysPeloton Interactive Inc. struck a deal with TikTok to provide workouts and other fitness-related content on the social media site.Peloton will have a dedicated, co-branded hub on TikTok where customers can find its offerings.The move is part of Peloton's effort to reposition itself as the booming demand for its stationary bikes during the COVID-19 lockdowns has faded.Shares of Peloton Interactive Inc. (PTON) took off Thursday as the connected fitness company said it was partnering with social m ...

Peloton Interactive Inc (NASDAQ:PTON) is surging today, last seen up 8.9% at $5.86 at last glance, following another partnership announcement. The company inked a deal with TikTok to create an online workout hub called #TikTokFitness, which will house custom Peloton content.Traders are taking aim at the stock following the news. So far, 24,000 calls and 9,962 puts have crossed the tape, with options volume running at double the intraday average. New positions are opening at the most popular weekly 1/5 6-str ...

Peloton与TikTok合作 - Peloton与TikTok合作，在美国、英国和加拿大向TikTok用户提供Peloton的锻炼内容[1] - 在TikTok上创建一个名为TikTokFitness的新健身中心，Peloton将在其中拥有一个专门的、共同品牌的内容中心[2] - Peloton的健身中心将包括需要和不需要设备的现场Peloton课程、原创教练系列、持续的创作者合作、Peloton课程片段和名人合作[4]