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网红韩国潮牌,只有一年保鲜期?
创业邦· 2025-12-13 18:08
剁椒Spicy . 专注于电商、营销、流量生态,以及消费者洞察的全新商业自媒体 来源丨 剁椒Spicy(ID:ylwanjia) 作者丨豆芽 图源丨Midjourney 新一轮韩潮正在来袭。 以下文章来源于剁椒Spicy ,作者剁椒团队 Mardi Mercredi Mardi Mercredi官方商城小程序已 暂停服务 开发者已于2025年11月8日暂停 Mardi Mercredi官方商城小程序服务 "快速扩张、快速冷清、收缩市场" ,虽然很多新潮品牌都难逃这一发展周期,但在当下韩国服饰潮牌在中国的发展中尤其明显,且这一周期正在快速缩 短,从两三年缩短到一年,甚至几个月热度就会消退,部分网友还将这类品牌称为"年抛品牌"。 深究这一现象背后的原因,韩国服饰潮牌再次兴起、尤其能快速在中国市场布局线上线下,与K-pop文化、年轻消费者的个性表达、中国代理商成熟的经 验、甚至商圈的经营策略有关。 11月,三个新锐韩国服装潮牌minjiena、lazyz、fancy club携手在上海百联TX淮海开启"胶囊幻想"限时快闪活动,首次登陆中国市场; Rest & Recreation今年4月在杭州开出中国内地首店,此后 ...
Lululemon Stock Surges on CEO Shift. Why Investors Are Cheering the Change.
Barrons· 2025-12-13 14:00
Some analysts think Calvin McDonald's departure paves the way for a pivot for the beleaguered activewear company, and its stock. ...
赚不到更多美国人的钱,lululemon的CEO辞职了
36氪· 2025-12-13 12:10
还没找到接班候选人,lululemon CEO就准备撤了。 与这一人事变动同步发布的,还有lululemon2025财年三季报。在截至11月2日的前9个月,lululemon净 收入从上年同期的69.77亿美元增至74.62亿美元,但营业利润从14.64亿美元降至13.98亿美元;净利润则 从10.66亿美元降至9.92亿美元;整体毛利率从上年同期的58.6%降至57.4%。 麦凯文是lululemon近年业绩狂飙的主导者。在他进入公司的2018财年(截至2019年2月3日), lululemon净收入32.88亿美元;净利润为4.84亿美元。到2024财年(截至2025年2月2日),lululemon净 收入约105.88亿美元;净利润18.15亿美元。若不考虑汇率变动等因素,这多年间,lululemon的整体收 入与净利润都涨近3倍。 这与麦凯文主导lululemon全球业务的拓展,尤其重仓中国市场决策不无关系。此外,lululemon近年还 在陆续扩大产品组合,从起初王牌瑜伽服饰,到男性运动装备业务,还大力进军网球、高尔夫等新的运 动领域。 然而,这一发展策略却让lululemon创始人感到不满。 北京 ...
Lululemon’s CEO Switch and the Perception of Reality
Yahoo Finance· 2025-12-13 06:52
Chief executive officers live in that amorphic, ever-changing space between perception and reality. There’s the business they run, which in fashion always has all of the inevitable foibles. And then there’s the vision that they conjure and sell — to their boards, to analysts, to investors, to everyone. More from WWD The sales pitch is about growth and building up the brand. The rest of the job is about getting that reality to sync up. Calvin McDonald, the suddenly outgoing CEO of Lululemon Athletica I ...
Lululemon Shares Rally 9% After Earnings Beat, Buyback Expansion, and CEO Transition News
Financial Modeling Prep· 2025-12-13 06:48
核心观点 - 公司发布超预期的第三季度财报并扩大股票回购计划 股价当日盘中上涨超过9% [1] - 业绩增长主要由国际市场驱动 北美市场表现疲软 [2] - 公司上调了2025财年收入指引 并宣布首席执行官将于2026年1月卸任 [3] 财务业绩 - 第三季度每股收益为2.59美元 超出分析师预期0.38美元 [1] - 第三季度收入同比增长7%至26亿美元 超过24.8亿美元的普遍预期 [1] - 可比销售额增长1% 按固定汇率计算增长2% [1] - 库存同比增长11%至20亿美元 按单位计算增长4% [2] 区域市场表现 - 国际市场净收入飙升33% 中国大陆表现尤为强劲 可比销售额激增24% [2] - 美洲市场净收入下降2% 该地区可比销售额下降5% [2] 运营与指引 - 本季度净新增12家门店 全球门店总数达796家 [2] - 将2025财年净收入展望上调至109.62亿美元至110.47亿美元区间 意味着增长4% 若剔除2024财年第53周的影响则增长5%至6% [3] 公司治理 - 首席执行官Calvin McDonald将于2026年1月31日卸任并退出董事会 [3] - 董事会已开始寻找继任者 董事会主席Marti Morfitt被任命为执行主席以监督过渡 [3]
Shuffle Board: Lululemon Leader to Depart, CreateMe Bolsters AI Efforts
Yahoo Finance· 2025-12-13 05:00
Brands Lululemon CEO Calvin McDonald in the Footwear Experience at Skylight Modern in New York City on 03/08/2022 during the Lululemon footwear experience in celebration of International Women's Day at Skylight Studios on March 8, 2022 in New York City. Vancouver-based athletic purveyor Lululemon will see Calvin McDonald step down as CEO and a director on Jan. 31, according to a Securities and Exchange Commission filing. Board chair Marti Morfitt will serve as executive chair and named two interim co-CEO ...
双12羽绒服消费热潮涌动
搜狐财经· 2025-12-12 22:56
长沙晚报掌上长沙12月12日讯(全媒体记者 刘捷萍)进入12月,羽绒服穿搭热度攀升,双12期间李佳 琦直播间开设"羽绒节"专场,集结35个国民级品牌超80个羽绒服链接,18小时直播不仅引爆销售,更折 射出当下羽绒服市场的深层变化。 这场直播宛如一场国货羽绒服的线上盛会,经典老牌与新锐品牌同台竞技。雪中飞、雅鹿、坦博尔等国 民品牌各显神通,或主打极致性价比,或创新剪裁突破传统臃肿印象,或凭借扎实工艺收获口碑;波司 登则以品牌积淀赢得理性消费者认可。与此同时,Mefur、日志、茂和等新锐品牌也表现亮眼,凭借高 充绒量、创新品类、精准风格定位迅速破圈,其中Mefur一款咖色长款羽绒服曾创下单场售出3000万的 佳绩。 美ONE合伙人、副总经理蔚英辉表示,直播电商既是消费趋势的"感应器",也是国货品牌焕新的"推进 器"。未来直播间将持续搭建透明、信任的消费对话场,助力更多优秀国货沉淀长效品牌力。 市场消费趋势正发生显著转变,羽绒服消费从品牌驱动转向参数驱动。如今消费者选购时,会像研究护 肤品成分一样对比绒子含量、充绒克重等核心指标。这一变化倒逼品牌精准匹配多元消费场景,北方用 户青睐防风厚实的派克款、工装风,都市白领 ...
S&P 500, Nasdaq open lower, Dow rises as Broadcom adds to AI bubble angst
The Economic Times· 2025-12-12 22:36
Broadcom slid 8.4% after the chipmaker warned of slimmer future margins on its AI system sales, despite projecting strong quarterly revenue. This sharpened worries about the profitability of surging AI investments.Other chip stocks, such as Advanced Micro Devices lost 1% and a broader chips index fell 1.5% a day after Shares of the cloud company fell 2.3% after logging their biggest daily drop since January in the previous session."Given the fact that 'Big Tech' has been at the vanguard of the rally since ...
Buy 4 Discretionary Stocks as Fed Cuts Rates for Third Time This Year
ZACKS· 2025-12-12 22:20
Key Takeaways Stocks rallied after the Fed cut rates to 3.5-3.75% despite lingering inflation.The Fed signaled slower inflation and stronger growth ahead, boosting sentiment.BRSL, LVS, ROKU and KTB all show improved earnings estimates for the current year.The Federal Reserve cut interest rates for the third time this year on Wednesday, sending stocks on a rally. The move brought a sigh of relief for investors, who were skeptical about another rate cut by the Fed, given that inflation remains high.Also, the ...
Lululemon sparks hopes of reset with CEO exit, back-to-basics focus
Reuters· 2025-12-12 22:17
Lululemon Athletica's shares surged 10% in premarket trading on Friday as a CEO shake-up sparked hopes of a turnaround at the yogawear maker looking to revive its sluggish U.S. business and win back y... ...