Accessible version Social Media ARPU, Time Spent, User, and Downloads benchmarking Time spent: Pinterest highest growth in US, IG in Int'l In July, Pinterest has the highest growth (up 21% y/y) in US daily average time spent per active user, followed by Instagram (up 12% y/y), X (up 9% y/y), YouTube (up 7% y/y), and TikTok (up 3% y/y). Reddit had the largest decline (down 11% y/y), followed by Yelp (down 6% y/y), FB (down 6% y/y), and Snap (down 2% y/y). Internationally, IG had the highest y/y growth (up 10 ...