Note: Nike’s FY’24 concluded on May 31, 2024.Photo by Smith Collection/Gado/Getty ImagesGado via Getty ImagesThis month marks a second significant billion-dollar transaction—following Skechers’ $9.4 billion sale—Dick’s Sporting Goods (NYSE : DKS) has declared a $2.4 billion purchase of Foot Locker (NYSE: FL). The agreement highlights the ongoing strength and strategic relevance of the sports retail industry, even in the face of persisting tariff pressures and varying consumer demand. Subject to shareholder ...

The competition in the athletic footwear space is heating up, with two key players — NIKE Inc. (NKE) and Deckers Outdoor Corporation (DECK) — drawing investor attention. While NIKE leans on its global brand power and deep product portfolio, Deckers is gaining traction with strong growth from brands like HOKA and UGG. As market dynamics evolve and consumer preferences shift, the real question is: which stock has the better upside potential in the months ahead?The Case for NIKENIKE continues to hold a promine ...

加拿大皇家银行：将 耐克公司目标股价从66美元下调至65美元。 ...

Editor's note: Seeking Alpha is proud to welcome Analysis Fundamental as a new contributing analyst. You can become one too! Share your best investment idea by submitting your article for review to our editors. Get published, earn money, and unlock exclusive SA Premium access.I am an experienced Risk Management Business Analyst at a Systemic Greek Bank, with a strong background in finance and risk analysis. I hold an MSc in Applied Risk Management from the University of Athens and have completed the ACA Cer ...

行业概述 - 全球运动服饰行业竞争激烈且快速演变，NIKE和adidas是该领域的两大巨头，分别以美国和中国为总部，设计、制造和销售运动鞋、运动服、配饰及装备 [1] - 两家公司在收入增长、品牌资产、数字化转型和可持续发展领导力等关键指标上展开竞争，同时应对消费者偏好变化和市场数字化趋势 [2] NIKE投资分析 - NIKE是全球运动服饰市场的领导者，拥有强大的品牌资产、顶级营销合作伙伴和全球分销网络，能够将运动性能与文化相关性结合，定义品类需求 [4] - 公司实施"Win Now"战略，通过重新平衡批发合作伙伴关系、加快创新周期、更新产品线和加强库存管理来稳定2025财年业绩，并为2026财年增长奠定基础 [5] - NIKE长期聚焦运动核心，加速产品开发、拓展新性能类别并利用大胆营销重申文化领导地位，同时提升零售展示和减少折扣以改善品牌认知和利润率 [6] - 创新是NIKE战略的核心，"Speed Lane"开发模型与现有"Express Lane"结合，能更快响应消费者趋势并加速新设计上市，2025财年下半年将推出一系列新品以重获跑步、训练和生活方式领域的势头 [7] - NIKE调整数字战略，专注于全价销售和自然流量，构建更平衡且高端化的业务模式 [8] adidas投资分析 - adidas是全球领先的运动品牌之一，拥有强大的全球影响力和运动、风格及创新传统，目前在新管理层领导下进行战略转型，旨在重振品牌热度、改善执行并释放长期股东价值 [9] - 公司执行复苏战略，清理过剩库存、重新平衡供需关系并聚焦于更具影响力的产品系列，同时重新投资于产品设计、营销和故事叙述，以重振Originals、跑步和足球等核心品类及运动生活方式领域 [10] - adidas重新强调创新和产品可信度，近期推出的经典款复兴和新款如SL72和Spezial获得市场积极反响，品牌势头正在恢复 [11][12] - 财务上，adidas在新CEO领导下重置预期并提高透明度，尽管短期盈利能力受库存正常化和Yeezy库存清理影响，但为2025年后的可持续增长和利润率扩张奠定基础 [13] - adidas拥有更精简的成本结构、更严格的运营纪律和强劲的资产负债表，能够扩大新产品成功并提高盈利能力 [14] 财务与估值比较 - Zacks共识预期显示，NIKE 2025财年销售额和EPS预计同比分别下降10.7%和45.6%，而adidas 2025年销售额和EPS预计同比增长12.3%和83% [15][16] - adidas的EPS预期在过去30天内上调1.9%，而NIKE的预期保持不变 [17] - 年初至今，ADDYY股票总回报率为2.2%（含股息），表现优于标普500（-0.6%）和NIKE（-18.5%） [19] - NIKE的远期市销率（P/S）为2.02倍，高于其5年中位数5.63倍，而adidas为1.49倍，低于其5年中位数2.82倍，显示adidas相对低估 [23][26] 结论 - NIKE处于战略调整期，努力重新校准策略并重振增长，而adidas显示出更灵活和专注的转型早期迹象，产品可信度、品牌热度和运营执行力方面势头增强 [27] - 基于较低的估值、更清洁的库存状况和新的领导方向，adidas目前为投资者提供更具吸引力的风险回报比 [28]

Nike (NKE -1.15%) is the largest athletic apparel company in the world, by far. But it's been experiencing severe setbacks over the past few years, and its stock price reflects that. It's down 23% this year alone, and down 67% from its all-time highs.Is this an exciting opportunity to buy on the dip, or a struggling company to avoid?Why can't Nike "just do it"?Nike has a compelling branding position as the leader in its industry. It's a premium label that appeals to a mass audience. In general, that means i ...

The sportswear juggernaut Nike is facing widespread scrutiny after one of its London billboards had to be removed over holocaust comparisons, and a recent New York Times article reported that the company is allegedly funding a child transgender athletes study. So, a startup competitor joined in, and taking aim at Nike and other controversies in its past, for marketing purposes. The women's activist wear brand XX-XY Athletics released an advertisement this week titled "Buy Nike? Maybe just don’t do it."  CLI ...

文章核心观点 - 富国银行分析师将耐克评级从增持下调至持股观望，目标价从75美元降至55美元，导致耐克股价周三下跌2% [1][2] 评级调整情况 - 富国银行分析师Ike Boruchow在开盘前将耐克评级从增持下调至持股观望，目标价从75美元降至55美元 [2] 调整原因 - 分析师担忧特朗普政府征收的“惩罚性”关税对耐克等从中国进口商品和材料的公司的影响 [3] - 考虑到市场普遍预期美国将因贸易战出现轻度衰退 [4] - 耐克在尝试直销后重建与零售商关系的业务转型比预期耗时更长 [4] 业务转型现状 - 大型企业战略转变如同调转战舰，进展缓慢且具挑战性，耐克转型已进行一段时间，但投资者对其成果改善的耐心正在消磨 [5]

文章核心观点 - 服装巨头耐克公司股价因一系列坏消息持续下跌 [1] 公司情况 - 耐克公司股票年初至今下跌超35%，10年回报率仅略超10% [1]

NIKE Inc. (NKE) stock has been in deep trouble in recent months due to tough operating conditions, led by weakness in its lifestyle segment and a decline in digital sales, reflecting shifting consumer preferences. The company is also grappling with lower retail traffic and sell-through rates in Greater China, a key market in its global strategy. These factors have contributed to slower revenue growth and tighter profit margins. Additionally, the NKE stock has been facing headwinds related to the tariff impo ...