百威英博(BUD)
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Can the Super Bowl save Bud Light?
Fox Business· 2024-02-07 19:51
Bud Light品牌复苏 - Bud Light与跨性别活动家Dylan Mulvaney合作后销售一直受到影响,品牌仍在寻求复苏[1] - Anheuser-Busch InBev公司在超级碗广告上投入巨资,与新合作伙伴合作,试图重新点燃美国人对这款曾在美国连续两十多年销量第一的啤酒的喜爱[2] - Bud Light在超级碗广告中试图赢回客户[4] Bud Light品牌形象改变 - Bud Light之前的市场副总裁透露了她的计划,试图改变品牌形象以吸引其他受众,这一举动招致了消费者的反弹[5] - Budweiser试图通过超级碗广告进行重新品牌定位[6] - Bud Light目前正在采取正确的举措,以回归过去成功的品牌形象,与喜剧演员Shane Gillis和Ken Patterson合作是符合客户期望的[7] Bud Light品牌信任重建 - 美国人民是宽容的,但他们会密切关注Bud Light的行动,如果再次犯错,将是致命一击,品牌将无法挽救[8] - Anheuser-Busch及其品牌应该得到另一次机会,相信美国人民最终会给予他们[9] - 专家建议公司要远离文化战争,服务好客户群体,尊重他们,避免再次犯错[10]
Anheuser-Busch InBev stock rises as Trump says Bud Light maker should get second chance
Market Watch· 2024-02-07 19:38
Anheuser-Busch InBev shares saw their best one-day rise in three months on Wednesday after getting an endorsement from former President Donald Trump, who said people should give the brewer a second chance. In Brussels trade, the stock ABI, +3.96% BUD, +2.94% rose 4%, its best single day of gains since a 5% rise on Oct. 31. Trump took to his Truth Social social-media service to author a post about declining Bud Light sales. Sales in the U.S. have tumbled since transgender star Dylan Mulvaney made a social ...
Trump believes Bud Light paid the price for ‘mistake' Dylan Mulvaney Bud Light ad, threatens to release a list of ‘woke' companies
New York Post· 2024-02-07 09:45
Former President Trump on Tuesday said Bud Light has paid the price for its controversial partnership with a transgender influencer that sent sales for the beer brand tumbling last year, and he also threatened to release a list of “woke” companies.In a post on Truth Social, Trump called the Bud Light ad featuring TikTok star Dylan Mulvaney a “mistake of epic proportions.”“And for that a very big price was paid, but Anheuser-Busch is not a Woke company, but I can give you plenty that are,” he wrote. “Am bui ...
Trump Questions Bud Light Boycott—Calling Anheuser-Busch ‘Not A Woke Company'
Forbes· 2024-02-07 07:02
ToplineFormer President Donald Trump suggested his supporters still boycotting Bud Light over its ad campaign last year with trans star Dylan Mulvaney give the brand a “Second Chance,” saying Tuesday that its producer Anheuser-Busch is “not a woke company,” as the country’s one-time best-selling beer looks to recoup lost profit after its major fallout.Former President Donald Trump, a self-proclaimed alcohol abstainer, praised Anheuser-Busch as a ... [+] “Great American Brand that perhaps deserves a Second C ...
Here's Everything Bud Light Is Doing To Regain Lost Audience—Including New Super Bowl Ad
Forbes· 2024-02-07 04:00
Bud Light公司广告活动 - Bud Light公司发布了一则广告,将在超级碗期间播出,特邀Peyton Manning、Post Malone和UFC的CEO Dana White出演,与UFC在去年10月签署了“有史以来最大的赞助协议”[2] - Bud Light公司希望通过这则广告回归品牌一直以来的幽默风格,以期重新吸引在去年抵制事件中失去的老客户[3] Bud Light公司合作关系 - Bud Light公司在一年前与跨性别社交媒体名人Dylan Mulvaney合作后面临抵制,现在推出了新的超级碗广告活动和与有争议的喜剧演员Shane Gillis的合作伙伴关系,试图赢回老客户[1] - Bud Light公司与喜剧演员Shane Gillis合作,Gillis因在2019年被解雇出演《周六夜现场》而备受争议,视频中使用了针对亚裔和同性恋者的侮辱性词语[4]
Bud Light Super Bowl ad aims to win back customers
Fox Business· 2024-02-07 00:10
Bud Light is kicking off the new year with a 60-second advertisement that will air during the Super Bowl, one of the nation's most televised events, in a bid to turn around lagging sales. The campaign, dubbed "Easy Night Out," will center on a group of friends who encounter a "Bud Light Genie" that grants them wishes during a night out, including having Bud Lights magically appear. During the ad, the group of friends will encounter a star-studded cast from NFL Hall of Famer Peyton Manning, singer and rappe ...
Bud Light partners with comedian Shane Gillis after Dylan Mulvaney fiasco
New York Post· 2024-02-02 03:17
Comedian Shane Gillis will partner with beer brand Bud Light following a dismal year for the brand, according to a company post on Instagram. “Welcome to the team @shanemgillis, excited to be a part of your 2024 tour,” the beer brand posted. “Excited to announce partnership with Bud Light #budlightpartner,” Gillis posted to his Instagram account. Bud Light sales plummeted last year after news broke that the brand had partnered with transgender influencer and activist Dylan Mulvaney.Mulvaney was announced a ...
TAP or BUD: Which Is the Better Value Stock Right Now?
Zacks Investment Research· 2024-02-02 01:41
Investors looking for stocks in the Beverages - Alcohol sector might want to consider either Molson Coors Brewing (TAP) or Anheuser-Busch Inbev (BUD) . But which of these two stocks is more attractive to value investors? We'll need to take a closer look to find out.We have found that the best way to discover great value opportunities is to pair a strong Zacks Rank with a great grade in the Value category of our Style Scores system. The Zacks Rank favors stocks with strong earnings estimate revision trends, ...
The World's Largest Cannabis Beverage Facility Opens in Los Angeles
Prnewswire· 2024-02-02 00:24
Blaze Life Holdings (BLH) - BLH是一家垂直整合的大麻公司,专注于饮料品牌,由两位大麻先驱创立[13][12] - BLH致力于优化其垂直整合结构,推动大麻饮料的开发、生产和分销,为消费者提供更新鲜的产品[6] DeltaBev - DeltaBev是一家专注于维护饮料制造质量标准的设施,通过先进的混合技术和CO2净化等技术,优先考虑THC效力保留[3]
Bud Light sales down nearly 30% year over year as rivals continue to climb
Fox Business· 2024-02-01 03:05
Anheuser-Busch InBev's beleaguered Bud Light brand is still having trouble luring back the customers it lost following its controversial partnership with transgender activist Dylan Mulvaney last year. Bud Light sales were down 29.9% year over year for the week ending Jan. 20, 2024 compared with the same period last year, according to the latest numbers provided to FOX Business by Bump Williams Consulting, which analyzed Neilsen IQ data. Ticker Security Last Change Change % BUD ANHEUSER-BUSCH INBEV 62.35 -0 ...