文章核心观点 - 星巴克新CEO布赖恩·尼科尔制定百日计划，强调回归品牌本源，改善门店体验以扭转业绩 [1][2] 新CEO背景与目标 - 布赖恩·尼科尔曾担任Chipotle Mexican Grill首席执行官，本周接任星巴克CEO [1][2] - 星巴克近期季度业绩不佳，尼科尔面临消费支出环境挑战，目标是扭转业绩 [2] 门店体验改善计划 - 尼科尔称星巴克需“回归星巴克”，门店应更具欢迎感，区分“外带”和“堂食”服务 [1] - 承认门店可能繁忙，尤其是咖啡师处理大量移动订单时，区分服务是回归社区咖啡店的一部分 [1] 市场表现情况 - 星巴克最近两个季度同店销售额下降，因美国人面对生活必需品价格上涨削减可自由支配支出 [2] 中国市场策略 - 上季度中国同店销售额同比下降14%，投资者关注公司中国战略更新 [3] - 尼科尔任期初期主要关注美国市场，但暗示有国际计划，称需了解中国市场增长路径并发挥优势 [3] - 中国和美国市场占星巴克业务的61% [3]

Starbucks’ new CEO Brian Niccol said he would focus on reinvigorating coffeehouse culture at the chain’s stores in the US as he takes the helm in the midst of patchy demand for its pricey lattes.Starbucks named Niccol as its CEO in a surprise move last month, replacing Laxman Narasimhan after the company’s comparable sales fell for the second straight quarter this year.In his first week at the job, Niccol said in an open letter he would initially focus on US stores delivering drinks and food on time and ele ...

文章核心观点 - 新任CEO Brian Niccol将在前100天内重点关注改善公司在美国的业务,包括让门店更加舒适、提高员工士气等 [1][3][4] - Niccol将专注于4个关键领域:为员工提供更好的职业发展机会、确保员工有足够时间制作饮品、让门店更加舒适、重塑公司的咖啡专业形象 [3][4] - 之后Niccol将关注在中国等海外市场的增长潜力 [5] 根据目录分类总结 美国业务改善 - 投资于提升员工和客户体验的技术,改善供应链和移动订购平台 [1] - 为员工提供更好的职业发展机会,确保员工有足够时间制作饮品 [3][4] - 让门店更加舒适,区分外带和店内服务 [4] - 重塑公司的咖啡专业形象,突出社区贡献和独特体验 [4] 海外市场拓展 - 关注中国等海外市场的增长潜力 [5] - 包括中东、亚太、欧洲和拉美等地区 [5]

NEW YORK, Sept. 10, 2024 (GLOBE NEWSWIRE) -- The Gross Law Firm issues the following notice to shareholders of Starbucks Corporation (NASDAQ: SBUX). Shareholders who purchased shares of SBUX during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointment. Appointment as lead plaintiff is not required to partake in any recovery. CONTACT US HERE: https://securitiesclasslaw.com/securities/starbucks-loss-submission-form/?id=101248&from=3 CLASS PERIOD: November 2, ...

New Starbucks CEO Brian Niccol will focus on improving the chain's U.S. business in his first 100 days on the job before he moves to fix its issues abroad, according to an open letter published on Tuesday.The coffee giant named Niccol as chief executive in August, in conjunction with the company's ouster of then-CEO Laxman Narasimhan. The leadership shakeup followed several quarters of slumping sales for Starbucks as demand for its drinks declined, particularly in the U.S. and China.Niccol's official first ...

Key TakeawaysStarbucks' new CEO, Brian Niccol, officially started his tenure with the coffee giant Monday after announcing his departure from Chipotle last month.Niccol's appointment sent Starbucks' stock up roughly 25% in one day, with analysts largely optimistic about what Niccol can do for Starbucks.Starbucks' recent struggles in the U.S. and China, and pressure from activist investors to improve sales and stock price, will be key issues that Niccol will face as chief executive. Starbucks (SBUX) official ...

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our analyst ratings page. Considering buying SBUX stock? Here’s what analysts think: ...

In this articleSBUXCMGBrian Niccol steps in as CEO of Starbucks on Monday, taking over as the coffee giant's sales slump and stock price falls.Starbucks tapped Niccol in August to take over from Laxman Narasimhan, who held the position since March 2023. Niccol had served as chief executive of Chipotle Mexican Grill since 2018, turning around the fast-casual chain after a series of foodborne illness outbreaks and leading it through the pandemic. Prior to Chipotle, Niccol was CEO of Taco Bell, which Yum Brand ...

文章核心观点 - 2024年4月30日,星巴克公司发布了2024财年第二季度的财报,结果令人失望[1] - 公司在中国市场面临挑战,销售额和客流量下降,导致全年业绩指引下调[1] - 公司股价在2024年5月1日下跌超过15%[1] 公司经营情况总结 - 2024财年第二季度,星巴克全球门店销售额下降4%,客流量下降7%[1] - 公司收入同比下降2%至86亿美元[1] - 公司下调了2024财年的业绩指引,包括全球门店销售额、净收入和盈利指标[1] - 公司表示中国市场恢复速度低于预期,面临激烈的价格竞争[1] 股价变动 - 2024年4月30日,公司股价收于每股88.49美元[1] - 2024年5月1日,公司股价下跌至每股74.44美元,跌幅超过15%[1]

文章核心观点 - 斯塔布克斯公司聘请了前奇波特墨西哥烧烤餐厅CEO布莱恩·尼科尔,希望他能够扭转公司的增长放缓和同店销售下降的局面 [1] - 尼科尔在奇波特和百胜品牌塔可钟公司有着出色的业绩记录,擅长通过数字技术、门店运营和品牌建设来实现企业转型 [2][3] - 尼科尔在奇波特任职期间成功扭转了公司的危机,使股价大涨 [2] - 尼科尔擅长培养优秀的门店经理,提升门店运营水平和客户体验,这可能是斯塔布克斯所缺乏的 [5] - 尼科尔将需要尽快定义斯塔布克斯的品牌定位,并进行相应的运营和营销变革 [4] - 投资者预计尼科尔上任后的一两个季度内不会看到明显成效,但之后会有更多的战略和运营变革 [7][8]