A federal judge has found that Google has violated antitrust laws by “willfully acquiring and maintaining monopoly power” in the advertising technology market, rounding out a two-year saga after the U.S. and eight states filed its initial complaints against the Alphabet-owned company.The court will set a briefing schedule and hearing date to determine appropriate remedies for the antitrust violations, per a Thursday filing.  The remedies could include forcing Google to break up its advertising business, li ...

Google's Munich headquarters on Jan. 31, 2025 in Munich, Germany. The company's development center is located in Arnulfpark. More than 2,500 employees work for the US company at various locations in Germany.Alphabet's Google illegally dominated two markets for online advertising technology, a federal judge said on Thursday, dealing another blow to the tech titan in an antitrust case brought by the U.S.The ruling by U.S. District Judge Leonie Brinkema in Alexandria, Virginia, could allow prosecutors to argue ...

Since 2014, Alphabet (NASDAQ: GOOGL )(NASDAQ: GOOG ) has been a keeper in my portfolio. The stock has delivered excellent returns and has managed to outperform itself time and time again.I'm a passionate investor from the Netherlands with 12 years of stock market experience. My articles usually contain a good overview of important investment criteria. A stock for my portfolio is of interest to me if the company has the following characteristics:1. Companies that are growing in both revenue, earnings and fre ...

The technology giant is in a 20% drawdown.Earnings season is about to get into full swing. Alphabet (GOOG -1.92%) will lead the charge when it reports on April 24 after markets close. The technology conglomerate that owns Google, YouTube, and Android is one of the largest companies in the world by market capitalization, valued at $1.95 trillion as of this writing.Its most important subsidiary, Google Search, looked bulletproof for years, with a true monopoly in search engines. That has changed with the rise ...

文章核心观点 - 2024年谷歌加强人工智能在广告安全领域的应用，通过对大语言模型进行超50项改进，保护消费者和广告生态系统 [1] 分组1：AI改进成果 - 改进加速复杂调查，识别不良行为者和欺诈信号，阻止数十亿违规广告展示给消费者，让合法企业更快向客户展示广告 [2] - 开发对抗措施打击AI生成的公众人物假冒广告，制定新政策暂停推广此类骗局的广告商，永久暂停超700,000个违规广告商账户，使此类诈骗广告报告减少90% [2][3] - 借助AI，2024年谷歌移除51亿个广告、限制91亿个广告并暂停3920万个广告商账户 [4] 分组2：其他领域努力 - 进行广告商身份验证，提高广告背后主体的透明度，防止被暂停的不良行为者回归 [3] - 执行广告商政策，禁止谷歌认为对用户和广告生态系统有害的内容 [3] - 限制广告，确保赌博和酒精等法律或文化敏感广告仅展示给合适地区的用户 [3] - 执行发布商政策，帮助发布商在遵守政策和限制的同时实现内容货币化 [3] 分组3：行业挑战与应对 - 广告安全形势不断变化，受AI进步、新兴滥用策略和全球事件影响，行业需持续保持灵活性 [5] - 公司正直面挑战，部署前沿技术并与合作伙伴合作，为所有人打造更安全的在线体验 [5]

文章核心观点 - 约25万家英国企业对谷歌提起数十亿英镑法律索赔，指控其在线广告收费过高，谷歌称会“大力”辩护 [1] 法律索赔情况 - 律师事务所Geradin Partners向英国竞争上诉法庭提交50亿英镑（66亿美元）索赔，称谷歌“滥用主导地位将竞争对手排除在通用搜索和搜索广告市场之外” [2] - 此次索赔涉及2011年以来通过谷歌进行的搜索，Geradin创始合伙人称谷歌通过一系列蓄意排他性做法消除竞争对手、主导搜索广告市场，最终让英国广告商多支付数十亿英镑 [3] - 这是英国首例专门为被迫在谷歌页面支付过高广告位价格的企业寻求赔偿的索赔，2023年曾对谷歌提起类似集体诉讼，为消费者寻求70亿英镑赔偿，去年也曾因数字广告涉嫌反竞争行为对谷歌提起136亿英镑索赔，两起案件均在进行中 [4][5] 谷歌回应 - 谷歌发言人称英国竞争上诉法庭的诉讼是“又一起投机取巧的案件”，表示会大力抗辩，称消费者和广告商使用谷歌是因其有用而非没有替代方案 [2] 监管调查 - 英国竞争与市场管理局正在调查谷歌在搜索引擎市场的所谓主导地位及其对消费者和企业的影响，调查可能使谷歌被赋予“战略市场地位”，需遵守英国新法规的特殊要求 [7]

Over the next three to five years, Google’s primary upside valuation driver will be its proprietary large language models (LLMs). That’s according to Needham analyst Laura Martin, who reiterated Alphabet Inc. GOOGL, Google’s parent company, with a Buy and a $178 price target on Wednesday.She expects GenAI to aid Google’s internal operations and increase revenue growth. Martin adds that Google Cloud will generate revenue from both LLMs and the applications built upon them.Also Read: Google Undercuts Microsof ...

Google is facing a major legal challenge in the United Kingdom, where a class action lawsuit has been filed seeking over £5 billion in damages over allegations the company exploited its dominance in online search advertising to overcharge businesses. The case, lodged with the UK's Competition Appeal Tribunal on Wednesday, accuses the tech giant of using its control over the search engine market to stifle rivals and cement its position as the default destination for online search advertising. The suit is bei ...

Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year — in its latest crackdown on ad fraud.By leveraging large language models (LLMs) and using signals such as business impersonation and illegitimate payment details, the search giant said it could suspend a “vast majority” of ad accounts before they ever served an ad. Last year, Google launched over 50 LLM enhancements to enhance its safety enforcement mechanisms ...

LONDON — Google is being sued for over £5 billion ($6.6 billion) in potential damages in the U.K. over allegations that the U.S. tech giant abused its "near-total dominance" in the online search market to drive up prices. A class action lawsuit filed Wednesday in the U.K. Competition Appeal Tribunal claims that Google abused its position to restrict competing search engines and, in turn, bolster its dominant position in the market and make itself the only viable destination for online search advertising. It ...