Well, he's making pivots when pivots are needed. Some would say maybe a little bit late, because Ford has lost billions of dollars per year on this EV escapade. So I was going through the numbers and saw they lost 1,000,000,021 2,000,000,022 5,000,000,023 5 billion in 24.And they have to do something. Just stanch the bleeding. This guy is this guy have a job after a $19 billion failure of EV simply because it's basically a private company run by our good friend Bill Ford Junior.Is it basically a quasi priva ...

Though the F-150 Lightning was announced in 2021 with a price of $40,000, once production began, that cost increased. The 2025 F-150 started at around $55,000, though other versions came in even higher; the F-150 Lightning Platinum, for example , starts at around $85,000.Ford’s situation in this landscape is unique in part because of the specific type of EV it offers. Ford’s flagship EV was its F-150 Lightning, a full-size pickup that came with a steep price.Ford’s announcement even speaks to this, noting t ...

福特汽车战略调整 - 公司宣布削减电动F-150 Lightning皮卡的生产 并将投资重点转向混合动力汽车和可负担的电动汽车[1] - 公司将因此对其电动汽车资产和产品路线图计提195亿美元的费用 此举将带来约55亿美元的现金影响 大部分在2026年支付 其余在2027年[1] - 公司首席执行官表示 此举将使公司实现更大的上行潜力 对公司及股东而言是更好的选择[2] 投资与产品组合重新分配 - 公司将不再为原计划的大型电动汽车投入数十亿美元 因为这些车型没有盈利路径 转而将投资倾注于利润率更高的领域[3] - 新的投资重点包括：更多美国制造的卡车、更多美国制造的货车、全系车型的混合动力车 以及在肯塔基州生产的可负担电动汽车[3] - 公司还将进入中西部地区的能源存储业务[3] 混合动力车需求与表现 - 公司首席执行官指出 F-150混合动力车目前占其产品组合的30%[6] - 混合动力车不仅因为牵引力或更好的燃油经济性而受欢迎 还因为能够为房屋或工地供电 它们现在已不仅仅是经济型选择 且受欢迎程度超出预期[6] - 公司上月整体销量持平 但混合动力车销量增长了30% 公司计划在全系车型中提供混合动力选择[7] 电动汽车产品路线图更新 - 公司将在今年结束当前一代F-150 Lightning的生产 但计划将下一代F-150 Lightning转向增程式电动汽车架构[10] - 公司预计采用EREV架构将使F-150 Lightning的续航里程增加700英里或更多[10] - 下一代F-150 Lightning EREV将在其迪尔伯恩的Rouge电动汽车中心生产 更多车辆细节和发布时间将在日后公布[10] 长期电气化目标 - 公司预计到2030年 其全球销量中约50%将是混合动力车、增程式电动汽车和纯电动汽车[11] - 这一比例相较于2025年的17%将大幅提升[11]

About this content About Angela Harmantas Angela Harmantas is an Editor at Proactive. She has over 15 years of experience covering the equity markets in North America, with a particular focus on junior resource stocks. Angela has reported from numerous countries around the world, including Canada, the US, Australia, Brazil, Ghana, and South Africa for leading trade publications. Previously, she worked in investor relations and led the foreign direct investment program in Canada for the Swedish government ...

Key Takeaways Ford's (F) electric vehicle strategy is changing gear. The automaker announced a major shift in its EV plans late Monday, with the company expecting to take on about $19.5 billion in one-time charges to account for the costs of a restructuring plan that will see the automaker focus more on hybrid and plug-in vehicles, while pulling away from pure EVs. Ford said it plans to recognize most of the $19.5 billion in charges during the fourth quarter, with about $5.5 billion in cash effects to be pa ...

Ford Motor Co. (NYSE:F) stock is up 0.4% to trade at $13.70 at last check, after the automaker announced it will pivot into hybrids and extended-range EVs in a move that will cost $19.5 billion. The news comes as the company focuses on producing smaller, more affordable vehicles, resulting in the cancellation of its larger F-150 Lightning EV pickup. Additionally, Ford will launch a battery energy storage system business that repurposes existing EV battery plants in Kentucky and Michigan.The stock reached a ...

Joining us now with his thoughts on all of it is Steve Wesley, former Tesla board member and founder of the Wesley Group. Steve, on Ford, you know, the 19.5% billion dollar write down I think is the most visible sign of this pivot we've seen US automakers make around EVs. What do you think is the primary driver. Is it what consumers want. Is it the regulatory regime.>> Well, look, first $19.5% billion right. Huge, huge number. And this is from a company where their CEO said just last month, we can't walk aw ...

Ford CEO Jim Farley walked through Ford's Michigan design studio Monday afternoon, reflecting on how he was about to wipe out thousands of work hours on electric vehicles that he and his team had hoped would revolutionize the American auto industry. ...

By Nora Eckert DETROIT, Dec 16 (Reuters) - Ford CEO Jim Farley walked through Ford’s Michigan design studio Monday afternoon, reflecting on how he was about to wipe out thousands of work hours on electric vehicles that he and his team had hoped would revolutionize the American auto industry. Shortly after, his company announced it would kill several of those battery-powered models and take a $19.5 billion writedown on EV-related assets. It marked the industry’s ​biggest electric-vehicle retreat since U.S ...

Key Takeaways F is scaling back large EVs, prioritizing hybrids, gas vehicles, and smaller EVs on its Universal EV Platform.Ford lifts 2025 adjusted EBIT outlook to about $7B from the previous guided range of $6-$6.5BFord expects to book about $19.5B in special items in Q4, tied to scaling back its EV strategy.Ford (F) is hitting a pause button on some of its electric vehicle (EV) ambitions after years of aggressive EV spending. The U.S. legacy automaker is now shifting gears toward what actually sells and ...